Guest blogging isn’t about churning out content and getting them published with a link back to your site. It’s a quality link building tool if done right.
Guest blogging is still very effective if you go about it the right way.
Without mincing words, here’re some important tips to help you reap the rewards from your guest blogging efforts.
Write from your heart…. Write Naturally
If you’re a passionate writer, you should be passionate about your writing process.
You should be passionate about producing quality, highly insightful, content regardless of the subject. This is crucial if you want to reap a good reward from your guest blogging efforts.
If you’ve always wondered how the likes of Bamidele Oni, Tom Ewer, and Carol Tice got published on authority blogs like Problogger and Copyblogger; I want you to know it’s not because they’ve a close relationship with these top blog owners, it’s because they’ve discovered the ultimate secret to guest blogging.
Here’s what you should do if you want to get your guest post published on top blogs:
- Survey their audience
- Research like a maniac
- Be creative
- Respond to comments
- Participate
- Come up with engaging content
Write Like An Expert
If you’re an expert in a particular sector, use your knowledge and expertise to educate people. Don’t assume they already know everything; they may not have considered something’s about the facet of the subject.
If you have a new theory or philosophy about something new or a current existing topic, share it! Be free to voice your opinion and thoughts about a particular topic.
Be transparent.
Don’t strive for perfection. Be yourself. This will boost your guest blogging results; and as such, top blog owners will build a relationship with you.
Bring Something New To The Table
When it comes to guest blogs, you need to consider the want; and not the needs of readers.
If what you’re writing about is quite technical or slightly mundane, find a way to fit it into a current interesting subject. Make your guest post relevant to real life situations.
Frame up stories Make readers laugh and cry. Think outside the box.
Come up with useful ‘’TOP Ten… and How to’’ contents.
Approach your posts from a unique angle. If you do these, not only will you get a good bang on your buck, but you’ll end up getting published on most of the top blogs on the internet.
It Shouldn’t Always Be About Keywords
In the ignorant days (pardon me for saying that), content was all about keywords.
People were cramming in keywords. KEYWORD was the main buzz in town then.
Now, we’re in an advanced age. Google’s search engine is now sensitive to SEO rich content. If you really want good results from your guest blogging campaign, then you must focus on these three factors:
- Relevancy
- Uniqueness
- Quality
If you focus on these three, you’re G.O.O.D to go. If you can focus on getting high quality content on a well ranked, relevant, unique blog; then that’s all you need to increase your search rankings.
