Base on a recent SME survey by the Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM), only 28% out of 965 survey Malaysian small-medium enterprises respondents has e-commerce as part of their core business strategy.
Obviously, the results are less promising and Small-and-medium enterprises (SMEs) will need put in more effort into its online business during this age of technology. If you are one of them, you should start thinking if your business should stick to the conventional business strategies or go online and raking in profits from a huge online market segment.
Most small-medium enterprises in Malaysia have overlooked the internet community. You need to know that the young generation of consumers will be seeking for convenience and product diversity. So here’s the point, consumers are changing their shopping habits and the online purchase trend will keep on increasing. More consumers are willing to purchase online. You could loose the potential crowds of your business if you don’t attempt to connect with them virtually.
On top of that, the ACCCIM survey has shown that 36% of the small-medium enterprises have a public profile on social networking websites. You have to build your business’ online presence. With improved search engine capabilities, people will look for you online. They might want to know more about you or research about your product’s review. People could be looking for your store’s contact information and location. Social networking websites is another method to promote and elevate your online business presence. More importantly, those social networking websites will provide a platform for you to connect better with your existing and potential clients.
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Source: ACCCIM SMEs Survey Report 2012
